Rally is an app-based platform that allows anyone to invest in shares of collectible assets. I created brand guidelines in 2019, basing my color and type decisions on the history of currency. In 2023, I updated these guidelines to align more with the voice Rally wanted to communicate: confident yet refined. The logo and many of the primary colors stayed the same to keep consistency, but I tweaked the type and secondary color choices to be bolder and brighter.
Software Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Typography updates made from 2019 to 2023
Color Palette updates made from 2019 to 2023
Social Ads (mostly for Instagram) incorporating the updated branding
