Rally is an app-based platform that allows anyone to invest in shares of collectible assets. I created brand guidelines, and helped create multiple designs for our showroom/store. This particular iteration was an extension of the new brand guidelines at the time. The theme and color choices followed the branding, as well as the concept of a museum, displaying Rally's invaluable assets.
We wanted the space to feel luxurious, so we added green velvet to the walls, which also matched the Obsidian Green color from our color palette.
The store space was limited, yet we wanted to showcase as many assets as we could. We decided on infinity mirror display cases so we could line the walls with pieces, and create more depth.
We wanted a space that would encourage people to photograph themselves and share it on social media. Following the green and gold motif, we lined a wall with golden bills and a neon sign saying "This Belongs in a Museum." What belongs in the museum? Rally's assets, for sure. Or maybe you?
